The Lego Movie

Mixed messages?

I have noted with grave concern that for many years now Lego has steadily increased its production of violent toys, so the idea of sitting through a 100-minute commercial for Lego toys was not remotely appealing. But based on the current popularity of animated films and the rave reviews I was reading, it seemed clear to me that The Lego Movie was destined to be one of the highest grossing films of 2014, so I joined a sold-out throng of eight-year-olds on opening night.

What do you call a film that beautifully challenges the myth of redemptive violence so prevalent in Disney animated films while feeding us an endless display of violent Lego toys in action?