Medals (from a Mennonite) for Olympic Coverage

Rating NBCs Hits and Misses

NBCpaid $775 million dollars in hopes that the U.S. would care about curling. Or maybe skeleton. Or maybe some other event that we only hear about every four years, if at all. Viewership declined significantly from the 2010 Vancouver games – which makes sense given the time difference in Sochi, Russia compared to North America – but NBCstill ran away with the ratings for two-plus weeks thanks to the Sochi games.

Matt Lauer and Meredith Vieira are actually formidable anchors, but when they respectively filled in for Costas, it was like trading in your HDTV for an Etch A Sketch.