Male Parenting Archive
What is Dove’s “Men Care” Up To?
When I see commercials with aloof dads, I don’t think much of them. The mom talks to the camera, the kids eat and play, and the dads act clueless (uh, honey, where do we keep the cheese?). I’ve heard the arguments that these commercials make dads look like idiots, and I buy that, but after years of watching mothers mis-portrayed in commercials, I’m not going to pretend that we dads are major victims. When I watch these commercials, I know I am not going to buy whatever they are selling anyway. So I just hit the mute button, check email, […]